YOUR REPUTATION IS WHAT PEOPLE THINK YOU ARE; YOUR CHARACTER IS WHAT YOU ARE.
You want your reputation and your character to match, but concentrate on your character. You may be able to fool others about the kind of person you really are for a time, but it seldom lasts for long. The surest way to make sure your character and your reputation are the same is to live your life in such a way that nothing you do would embarrass you if it were printed on the front page of the newspaper. Good character means not ever taking ethical shortcuts, even though everyone else may be doing so. You build good character by doing the right thing because it’s the right thing to do.